Sponsored by

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

Hey there,

Most people use ChatGPT like a task executor.

"Write this email." "Summarize this article." "Give me 10 content ideas."

That's fine. But you're using a $200/hour consultant to do $20/hour work.

Here's what changes when you shift your approach. You stop asking for outputs. You start asking for strategic thinking.

The quality of advice you get jumps dramatically.

Let me show you what this actually looks like.

The Difference Between Task Execution and Strategic Consulting

Task execution: "Write a marketing email for my product."

Strategic consulting: "I'm launching a product in a crowded market. My advantage is faster delivery but my price is 20% higher. What positioning approach would make the higher price a strength instead of an objection? Give me 3 strategies with reasoning."

See the difference? You're not asking ChatGPT to do the work. You're asking it to help you think through the problem.

Then you take that thinking and apply it yourself.

The 4 Principles of Using ChatGPT as a Consultant

Principle 1: Frame Problems, Don't Request Solutions

Bad approach: "Give me a business idea."

Professional approach: "I have $5,000 to invest, 10 hours per week available, and experience in digital marketing. I want something that generates revenue within 90 days. Help me evaluate whether I should focus on service-based income or product-based income first. What factors should I consider?"

You're asking for thinking framework, not a finished answer.

Principle 2: Ask for Multiple Perspectives, Then Evaluate

Bad approach: "What should my pricing be?"

Professional approach: "I'm pricing a consulting service. Give me 3 different pricing strategies (value-based, competitor-based, cost-plus) and explain when each one makes sense. Then recommend which approach fits my situation: [describe your situation]."

Consultants don't give you one answer. They show you options and help you decide.

Principle 3: Request Strategic Analysis, Not Just Information

Bad approach: "What are the benefits of email marketing?"

Professional approach: "I'm choosing between investing in email marketing or paid ads for customer retention. My customer lifetime value is $800, purchase frequency is every 6 months. Which channel would give better ROI and why? Show me the strategic logic."

You want reasoning, not facts.

P.S. The difference between people who get value from AI and people who don't? One group asks for work. The other group asks for thinking. Be in the second group.

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

• A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

• Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

• Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

Principle 4: Challenge Your Own Assumptions

Bad approach: "How do I get more social media followers?"

Professional approach: "I'm focused on growing social media followers because I assume that's how I'll get customers. Challenge this assumption. What metrics should I actually care about? Where might I be wasting effort?"

Good consultants push back on your thinking. Make ChatGPT do that.

Real Examples of Consultant-Level Prompts

Example 1: Business Strategy

Instead of: "How do I grow my business?"

Try this:

"I run a [type of business] doing $10k/month revenue. My time is maxed out. I can either: A) Hire someone and scale operations, B) Raise prices and serve fewer clients better, or C) Create a productized service to reduce custom work.

Analyze each option. What are the risks? What's the probable ROI timeline? What's the right sequence if I want to hit $30k/month in 12 months? Think this through like a business consultant would."

Example 2: Career Decision

Instead of: "Should I take this job?"

Try this:

"I have two job offers. Job A: $120k, stable company, boring work, good benefits. Job B: $95k, startup, exciting projects, equity but risky.

I'm 32, have $50k saved, no dependents, career goal is to be VP level in 10 years.

Don't tell me which to pick. Instead, walk me through the decision framework a career consultant would use. What questions should I be asking myself? What factors matter most given my situation and timeline?"

Example 3: Marketing Strategy

Instead of: "What should I post on social media?"

Try this:

"I have limited time for marketing. 5 hours per week max. My product is [describe product]. Target customer is [describe].

Should I focus those 5 hours on: daily social posts, one weekly long-form piece, or engaging in communities where my customers hang out?

Give me the strategic reasoning for each approach. Then recommend one based on these constraints: I'm better at writing than video, I have no audience yet, and I need leads within 60 days."

The Pattern You Should Notice

Every consultant-level prompt has these elements:

Context: You give ChatGPT enough information to think strategically.

Constraints: You share your limitations (time, money, skills, timeline).

Framework request: You ask for thinking structure, not just answers.

Options: You ask for multiple approaches, not one "right" answer.

Reasoning: You want to understand WHY, not just WHAT.

This is how you'd brief a real consultant. Do the same with ChatGPT.

Why This Approach Gets Better Results

When you ask ChatGPT to execute tasks, it gives you generic outputs. Because it doesn't have context.

When you ask it to think strategically WITH you, it has context. It understands constraints. It can reason through tradeoffs.

You get advice that's actually useful. Not just filler content.

The Shift in Mindset

Stop thinking of ChatGPT as a tool that does your work.

Start thinking of it as a strategic thinking partner that helps you make better decisions.

The work is still yours to do. But you're doing the RIGHT work because you thought it through properly first.

That's worth way more than having AI write another generic email for you.

What Stops Most People

They don't know how to frame problems strategically.

They're used to asking for outputs. Not used to asking for thinking.

It takes practice. The first few times feel awkward. You're not sure what to ask or how to phrase it.

But here's the shortcut. Start with proven consulting-style prompt frameworks.

I've built thousands of prompts structured this way. Strategy prompts. Decision-making prompts. Problem diagnosis prompts.

You see the pattern. You adapt it. Soon you're naturally prompting at this level.

Right now the bundle is $19.99. Goes to $97 in 48 hours.

Talk soon,

Mani.